UX Research · Product Design
Jan – May 2025
Figma · Maze · Notion
Project Title
A one-line description of what this project is and who it's for.
[ cover visual ]
Overview
The Problem
Describe the core problem this project addresses. Who is affected, why it matters, and what was broken or missing before this work began.
87%
of users completed onboarding
3.2×
faster task completion time
12
user interviews conducted
Persona
Who we designed for
👤
Alex, 28
Grad student, first-time renter
"I just want to know what I can actually afford without having to do the math myself."
Pain Points
→ Overwhelmed by complex pricing
→ No clear feedback on decisions
→ Doesn't trust generic recommendations
Goals
→ Make confident financial decisions
→ Understand tradeoffs quickly
→ Feel in control, not anxious
Problem
How do we help people make better decisions under uncertainty?
Describe the specific problem space. What research revealed, what assumptions were challenged, and what the real opportunity was. Be precise — recruiters read for clarity of thinking.
[ visual ]
Process
How I approached it
01
🔍
Discover
Interviews, competitive analysis, secondary research
02
📊
Synthesize
Affinity mapping, insight clustering, HMW statements
03
✏️
Design
Wireframes, flows, prototypes, design system
04
🧪
Test
Usability testing, iteration, validation
05
🚀
Deliver
Handoff, documentation, impact measurement
[ process visual ]
Story
The story behind the work
What we discovered early on
Walk through the research phase. What did you find in interviews? What surprised you? What patterns emerged? Be specific — name the insight, not just the method.
[ visual ]
"The insight that changed everything: users weren't confused about the product — they were confused about themselves."
[ visual ]
How that shaped our direction
Describe the pivot or decision point. What did you decide to pursue and why? What did you deprioritize? Show your thinking — this is where recruiters see your judgment.
Design
The solution
Walk through the key design decisions. Not just what it looks like — why it looks that way. Each screen should tell part of the story.
[ hero screen ]
[ screen 01 ]
Onboarding flow
[ screen 02 ]
Dashboard state
[ screen 03 ]
Empty state
Prototype
See it in motion
▶
[ video ]
A short description of what the prototype demonstrates and what it was used to validate.
Outcomes
What we shipped and what changed
87%
task completion rate in usability testing
3.2×
faster than previous solution
NPS +42
improvement in satisfaction score
Reflect on what you learned. What would you do differently? What did this project teach you about your process or the problem space?
"This is a placeholder for a quote from a stakeholder, collaborator, or user that speaks to the impact of the work."
— Name, Role at Company